Product Lead
AI Summaries for Session Replay
Built an eval-driven LLM feature that surfaces instant replay insights, cutting review time in half and lifting new user activation
Activation lift+17%
AILLMEvalsActivation
Brandon Khoo
AI Product Manager
AI product leader with 10+ years across consulting, operations, and product, building B2B SaaS in San Francisco and Australia. Led 0 to 1 launches, growth experiments, and AI powered workflows in data and personalization. Scaled an ecosystem from 40 to 130+ integrations and drove $25M+ revenue impact.
10+Years Experience
$21MCDP ARR
130+Integrations Built
$25M+Revenue Impact
Trusted by
AppleKPMGUberAmplitude
Case Studies
Selected professional case studies
AI Side Projects
Builder mode — shipping fast with Claude and Cursor over the weekend
Prototype
Go1 Content Intelligence Prototype
Interactive prototype showing how an AI layer (Morgan) makes learning recommendations visible, explainable, and improvable, surfacing role signals, a dismiss feedback loop, and an agent activity log showing Morgan nudging learners in Slack.
Demonstrates
- ✓Recommendation explainability: 'Why this was recommended' panel surfacing role match, team activity, and skill gap signals
- ✓Improvable feedback loop: dismiss flow trains Morgan and closes the intelligence loop
- ✓Morgan agent activity log: shows the learner what the AI did on their behalf — calendar blocks, Slack nudges, rec updates
Open Source
OpenClaw
A personal AI chief-of-staff system with Mirana as the central orchestrator — connected to Google Calendar, Gmail, Discord, and Google Sheets, with a structured executive layer of CPO, CTO, CMO, and CRO agents reporting into a single command center.
Demonstrates
- ✓Core infrastructure: Google Calendar, Gmail, Discord, Google Sheets, and a local Mission Control dashboard all wired into one gateway
- ✓Executive operating layer: CPO, CTO, CMO, and CRO agents reporting into Mirana with reusable skills for newsletters, calendar support, and interview prep
- ✓Automation workflows: weekly property reporting across realestate.com.au, Google Sheets, and Discord with recurring ops support
Open Source
Brandon's PM OS
An open-source personal operating system for Claude Code — built for PMs who use AI to work faster. Includes a full workspace structure, 4 custom PM slash commands, and 6 utility skills.
Demonstrates
- ✓Custom slash commands: /standup, /weekly-update, /new-post, /ship-check
- ✓Claudeception: a self-improving skill that extracts reusable knowledge from every session
- ✓Full PM workspace: tasks, goals, projects, meetings, knowledge base, and MCP integrations
Demo
Internal Helpdesk Agent
Built a RAG powered internal helpdesk that answers policy questions, routes tickets to the right team, and files bugs to Linear. Every response scored by an LLM judge before users see it.
Demonstrates
- ✓RAG pipeline: retrieves the 4 most relevant policy sections before every response
- ✓LLM-as-judge scoring across relevance, accuracy, completeness, and citation quality
- ✓Tool use: Linear for bug logging, Slack for ticket routing
Prototype
Alice ABM Prototype
Built an end-to-end account-based workflow prototype showing how 11x Alice could move from target accounts to pipeline, with tighter control, better coordination, and measurable outcomes.
Demonstrates
- ✓Account selection and prioritisation based on ICP and intent signals
- ✓Buying committee discovery, persona mapping, and account coverage
- ✓Coordinated multi-persona messaging and campaign execution with review points
Demo
Cosmo Labs
Building voice AI agent demos for real business workflows.
Built with Retell AI voice agents to prototype and showcase agent behaviour in production-realistic scenarios.
Demonstrates
- ✓How voice agents can handle structured business workflows end-to-end
- ✓What trust and handoff patterns look like in real deployments
- ✓How to prototype agent demos fast without a full backend
Game
Retro Space Shooter
Recreated a retro space shooter and shipped it end-to-end using Cursor, Claude, GitHub, and Vercel.
How it was built
- 1Set up the project in Cursor with a clean repo structure
- 2Found free pixel art assets from itch.io
- 3Drafted the spec and game loop logic with Claude
- 4Built the MVP: movement, shooting, enemies, and scoring
- 5Debugged the boss battle — collision detection and phase transitions
- 6Shipped with GitHub Actions and deployed to Vercel
How I Think
Product principles that guide how I build platforms, integrations, and agent workflows. Click to expand.
How I Ship Products
My default operating system for shipping products fast in this new AI era, using Claude Code, Cursor, and Vercel previews to validate workflows with real customers.
How I ship products
From signal to shipped workflow, fast and repeatable
1
Define the bet
I write the hypothesis in 1 sentence, the user, the moment, and the expected behavior change. I pick 1 primary metric, 2 guardrails, and a decision date so we do not drift.
2
Map the workflow and failure points
I map the happy path plus the top 3 failure paths. I call out where trust breaks, where users get confused, and where handoffs fail.
3
Prototype in code, on brand
I use Claude Code plus a small set of Claude skills to generate the scaffold and a consistent design system. Cursor is where I tighten UX details and edge cases. I ship a Vercel preview so customers can click the workflow end to end within 24 to 72 hours.
4
Validate with customers and behavior
I test with 5 to 10 customers or community users. I pair calls with session replay to see what people do, then iterate the prototype quickly. I capture feedback on both workflow and trust — does it feel safe, does it feel like it belongs in their stack.
5
Ship the thin slice behind a flag
I move from preview to production by shipping the smallest version that delivers 1 clear outcome. Feature flags, staged rollout, and instrumentation from day 1.
6
Iterate to stable and scalable
I segment by cohort, find who is winning and who is stuck, then remove friction. Once stable, I invest in scale levers like templates, defaults, docs, and self-serve.
In the field
Moments from building products with teams and customers.
Blog
Authored 7 thought leadership pieces on Data, Governance, and Product Management.
My Product and Data Stack
The tools I use to prototype, ship, measure, and collaborate across the product lifecycle.
✦AI-first◎Systems thinker⚡Ship fast
AI & Prototyping
Rapid AI-assisted research, ideation and prototyping
ClaudeCursorBoltLovableL4 PlatinumPerplexityManusWisprNano Banana 2Google Stitch
Design & Collaboration
End-to-end design, async communication, and documentation
FigmaMiroLoomConfluenceDiscourseZoomGoogle MeetSlackNotionGAMMA
Analytics & Experimentation
Product analytics, funnels, retention, and A/B testing
AmplitudeMixpanel
Delivery & Roadmapping
Backlog management, sprint tracking, and prioritisation
JiraProductboardLinear
CRM & Growth Systems
Pipeline management and revenue operations
SalesforceHubSpotGHLGongStripe
Lifecycle & Support
Onboarding flows, messaging automation, and in-app guidance
BrazeIntercomUserflowZendesk
Reliability & Observability
Uptime monitoring, alerting, and production visibility
DataDogArizeLangSmith
Data & Storage
Warehousing, querying, and scalable object storage
SnowflakeAmazon S3SupabasePineconePostgreSQL
Voice Agents
AI voice agent infrastructure, workflows, and integrations
Retell AIElevenLabs
Marketing
Content creation, voice synthesis, and campaign tools
ElevenLabs
User Research
Participant recruitment, interviews, and research incentives
User InterviewsTremendousSurveyMonkeyTypeformQualtrics
Deployment
Frontend hosting, CI/CD, and zero-config previews
VercelGitHub
Experience
Amplitude
San Francisco, CA
Product Lead, Ecosystem
Feb 2025 – Present- ·Launched unified User Profile deepening connections across Session Replay, Guides, Surveys, and Experiment — increasing activation by 17% across key workflows.
- ·Introduced multi-agent AI system (Model Context Protocols) to automate root cause analysis across Confluence, DataDog, and Zendesk, reducing engineering support load by 30%.
- ·Delivered AI-powered Webhook Copilot, improving integration setup completion by 50% and org activation rates by 15%.
Product Lead, Session Replay
Aug 2024 – Jan 2025- ·Owned product vision and strategy for Session Replay, leading delivery across two engineering teams (SDK and Core).
- ·Launched AI replay summaries, reducing review time by 50% and auto-surfacing key interaction patterns for teams.
- ·Integrated replays into the experimentation platform, enabling 25% adoption lift through variant-level session insights.
Senior Product Manager, CDP
Mar 2024 – Aug 2024- ·Defined 1-year vision, strategy, and roadmap for Amplitude's CDP, driving a 3.5× revenue increase ($6M to $21M).
- ·Built AI-powered audience segmentation using LLMs and statistical clustering, improving activation targeting by 15%.
Product Manager, CDP
Mar 2022 – Feb 2024- ·Launched Amplitude's Developer Portal (0→1), expanding the integration ecosystem from 40 to 130+ partners including Insider, Statsig, CleverTap, Optimizely, and LaunchDarkly.
- ·Rolled out Amplitude Plus plan, a cost-effective SMB bundle that generated $3M in incremental revenue.
Product Operations Manager
Nov 2020 – Feb 2022- ·Joined Amplitude pre-IPO (Series E); company went public at $7B. Spearheaded launches of Amplitude Audiences, Experiment, and Snowflake Export across Sales, Ops, Marketing, and Product.
Uber
San Francisco, CA
Strategy & Operations Manager
Apr 2019 – Oct 2020- ·Co-founded and launched Uber Moments — an experience marketplace on UberEats with $109 avg ticket (5× Eats avg), 15% above industry satisfaction, and coverage in Forbes, TechCrunch, Engadget, and Fox Business.
- ·Led A/B tests with CRM campaigns increasing courier retention by 1.6% (+$0.6M annualised).
KPMG
Brisbane, Australia
Senior Consultant
Jul 2016 – Apr 2019- ·Identified and presented 45 cost-saving initiatives totalling $100M+ to QLD Transport (QTMR) executives.
- ·Developed a Performance Management Framework for United Care Queensland with projected annualised savings of $65M.
Core strengths
Platform thinkingEcosystem designAI productExperimentationAnalyticsGTM alignmentAgent workflowsExecution in ambiguity
Education
Bachelor of Electrical Engineering & Bachelor of Finance
Queensland University of Technology · Brisbane, Australia
Dean's List & Distinction, Golden Key Honor Award (Top 15%)
Scrum Product Owner Certificate
Scrum Alliance