Alice ABM Prototype
Built an end-to-end account-based workflow prototype showing how 11x Alice could move from target accounts to pipeline.
Product rationale for account-based workflows
ABM isn't a channel — it's a coordination problem. The gap in most AI SDR tools is that they're built to maximise outbound volume, not account-level precision. Enterprise deals involve 5–10 decision-makers, long sales cycles, and brand risk from bad outreach. A truly enterprise-grade AI SDR needs to think in accounts, not contacts — and that requires fundamentally different workflows: committee coverage, coordinated sequencing, and measurement that tracks pipeline, not just replies.
What I built
A fully interactive prototype demonstrating how an AI SDR like 11x Alice could be redesigned for enterprise ABM — moving from single-lead outbound to coordinated account-level campaigns with measurable outcomes.
Why it matters
Most AI SDR tools are built around high-volume, single-lead outbound. Enterprise buyers don't buy that way. They buy through committees. This prototype shows what an ABM-native workflow looks like — account selection, committee mapping, coordinated sequencing, and human-in-the-loop review at every high-risk step.
How it works
- 1Account selection: upload a target list, apply ICP filters, and score accounts by fit and intent signal
- 2Committee mapping: discover key personas per account and assign coverage responsibilities
- 3Sequence design: build multi-persona, multi-channel campaigns with branching logic and review gates
- 4Execution: run campaigns with guardrails, flag anomalies, and log all activity at the account level
- 5Measurement: track meetings booked, opportunities created, and pipeline by cohort vs control
What it demonstrates
- ✓Account selection and prioritisation based on ICP and intent signals
- ✓Buying committee discovery, persona mapping, and account coverage
- ✓Coordinated multi-persona messaging and campaign execution with review points
Trust and control
- ·Guardrails for deliverability and brand risk
- ·Human-in-the-loop approval for high-risk sends and account-level changes
- ·Measurement design: lift vs control for meetings, opportunities, and pipeline
Stack and tools
What I'd improve next
- →Reporting layer: meetings, opportunities, pipeline, and multi-touch attribution
- →Integration with Salesforce for two-way sync on account and contact data
- →Enrichment layer (Clay, Apollo) for real-time contact and signal data
- →Sequence tool integrations (Outreach, Salesloft) for execution